Color choice in branded apparel is not a design preference — it is a strategic decision. Research consistently shows that color drives up to 85 percent of purchasing decisions at the point of sale, and the same principle applies when someone encounters your branded gear in the field. At Champ ESP, we guide clients through color selection with their brand standards as the anchor, then help them understand how contrast, saturation, and garment color interact with their logo to produce the strongest possible result.