Summer promotional campaigns are an opportunity to put something in someone’s hands that they use for the entire season. The items that work are ones people reach for on their own: sunscreen, a quality water bottle, a packable bag, a lightweight tote. The items that end up in a junk drawer are ones selected because they were inexpensive, not because they were useful. At Champ ESP, we curate our summer promotional product recommendations around actual usage patterns, not just what is trending in the catalog. A product used ten times a week delivers better ROI than one used never.