Blog

Athletic programs have specific apparel needs that general spirit wear programs do not address: moisture-wicking performance fabrics, team-specific numbering, name customization, and garments built to survive […]

Summer promotional campaigns are an opportunity to put something in someone’s hands that they use for the entire season. The items that work are ones people […]

Outerwear presents an interesting customization choice that flat garments do not: patches. A patch applied to a jacket produces a different aesthetic than direct embroidery — […]

Event t-shirts are unforgiving. Unlike corporate apparel programs where you can reorder if something is off, event shirts have a hard deadline — the event — […]

The biggest source of delays and rework in custom apparel orders is a poorly defined brief. When a client tells us they want polo shirts for […]

Sustainability claims in the promotional products industry are everywhere and frequently meaningless. A product labeled eco-friendly because it ships in recycled packaging is not a sustainable […]

Small business owners often assume uniform programs are only for large companies with HR departments to manage them. That assumption costs them a real competitive advantage. […]

Embroidery digitizing is the process of converting your artwork file into a stitch file that the embroidery machine reads. Most companies assume they can hand over […]

The companies that get the most out of their branded merchandise investments plan their calendar at the start of the year rather than reacting to individual […]

After running hundreds of custom apparel and promotional product programs this year, the patterns are clear. The programs that work share the same traits: they started […]

Holiday gifting is one of the few moments when a branded product is expected and welcomed. The mistake most companies make is treating it as a […]

The most common complaint we hear from companies switching to Champ ESP is that their previous branded apparel never quite matched their actual brand colors. This […]