Companies use many different methods to advertise their business or products. From billboards to car wraps, city benches to hats and other apparel. Choosing the right marketing method can be a make or break point for your business.
For example, take companies that spend thousands on TV commercials or magazine ads. Can a lot of people be reached using this method? Yes, but think of the amount of money that you have to put down just to get a TV spot or space in a magazine to advertise your product. That’s not even thinking about whether your advertisement will reach your desired demographic. So, could a simpler method actually be better?
Sometimes the most simple ideas can be the greatest ideas. If you look at different companies like Hollister, Scheels, and NorthFace, each advertises on all of their merchandise. When consumers purchase their clothing they become walking advertisers that the companies don’t have to pay. By advertising on clothing, multitudes of people are being advertised to on a daily basis just through consumers wearing your brand or logo and walking around.
The cost of advertising on clothing can be significantly less as well compared to other advertisement forms as previously discussed (TV, magazines, etc.). The average cost of marketing on t-shirts depends on how many you order. Looking at t-shirts, if you are ordering a small amount, according to palmettoblended.com you are looking at paying closer to “retail prices” around “$20-30 per shirt.”
However, if you are ordering fifty or more you’re more likely to pay somewhere around “$5-10 per shirt.” Another aspect to think about is the customizing of your logo. The more letters or difficult your logo is to transfer to a shirt, the more expensive it will be to have it printed on a shirt.
Going back to using consumers as advertisers, another aspect of this method that is beneficial is, based on your brand or company, you can create conversation regarding your product even if the wearer doesn’t normally purchase your product(s). Take coca-cola for example, their logo is everywhere. Movie theaters, commercials, t-shirts, hats, etc.
Putting their logo on say, a soft t-shirt draws both men and women to purchase their shirt. They may or may not drink coca-cola, but the feeling of the shirt and the design of the logo and popularity of the brand become conversation starters.
As the wearer goes about their day, perhaps they are standing in line at the grocery store, an individual behind them sees their shirt and thinks, “huh, it’s been a while since I’ve had a coke (drink). Maybe I’ll go get one.” Without knowing it, Coca-cola sold another product because a consumer liked the t-shirt and chose to purchase it and another consumer upon seeing it, decided that they also wanted a product by Coca-cola.
As stated before, there are so many different ways to advertise, if you are looking for a simple and effective way, give ordering t-shirts a try, then watch your business grow.