In today’s market companies are constantly assessing the best ways to spend their marketing dollars. There are so many avenues to choose from making it hard to decide where to get the best value. A tried and true method that has worked for years and continues to work is the giving of promotional products. While promotional products are great for tradeshows, they’re also great for your everyday customers. Consider the following points of why you should add promotional products into your marketing plan.
Non-Disruptive Marketing. So much of marketing today is built on interruption. Marketers are pushing their way into your view to get you a message. Billboards cluttering up your view on a family road trip, commercials in the middle of that DIY YouTube video, and sponsored posts clogging up your social media feed are all examples of disruptive marketing. Have you ever considered that an annoyed audience isn’t a receptive audience? Promotional items don’t interrupt—they exist. And if you are thinking about what items to use, they can even be useful.
Ongoing Brand Visibility. Commercials last just as long as they last—10 to 15 seconds and they’re gone. Social media campaigns last as long as you’re paying. Once you’re done paying, they’re done the posting. The mailer you sent lasted as long as the recipient was willing to let it sit on the counter. It may already be in the trash. However, a promotional product that is usable is usually still around and probably being used. Maybe your koozie showed up at that C-Suite golf outing this weekend. Or perhaps your coffee mug is in a company workroom getting used and visibility by an entire company. It’s impossible to know just how far the reach of your promotional product could be.
Word of Mouth Referrals. Your most recent customer Bob may not necessarily show up to play golf with his buddies to rave about his most recent experience with your company. However, let’s say he showed up wearing the cap you just gave him with your company logo on it. The logo is visible to everyone he sees throughout the day. Maybe in between holes, someone asks him about his hat and he gives his buddies a genuine, positive review of your company. He’s just relayed information about what you do, what the experience was like, and to people who trust his opinion. How would you ever be able to accomplish that with a billboard or social media campaign? Think about how many times he could potentially wear that hat and tell that story.
Tangibility and Value. Promotional products should not only be in line with your brand but should also be thoughtful in how they could add value to the customer or client who receives it. An item that is usable isn’t as easily discarded as something like a brochure or business card that can be viewed as clutter. The more the item is used, the more your logo is seen. The more your logo is seen, the further your reach and marketing dollars are going.
When considering where to spend your marketing dollars, make sure you consider promotional items. It’s hard to pinpoint the exact ROI or other marketing metrics, but it’s also impossible to replicate the same kind of benefits.
Check out Championship Embroidery and Screen Printing for your promotional products.